Student Recruitment & Engagement – Tangent, Trinity College Dublin
Tangent (now Portal, the entrepreneurship hub at TCD) needed to increase awareness and enrolment for its Springboard+-funded postgraduate programmes.
Tangent, Trinity College Dublin
Higher Education
Campaign Management | Digital Marketing | Stakeholder Engagement | HubSpot
Approach
Developed and implemented integrated student acquisition campaigns across digital, social, email and webinar channels
Collaborated with HEA Springboard+ and internal departments including Academic Registration, Student Recruitment and Marketing
Managed information sessions, live chat engagement and stakeholder outreach to Local Enterprise Offices
Used HubSpot for campaign tracking and lead nurturing
Outcome
Achieved an increase in programme enrolment and boosted audience engagement across digital channels.
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