Audience Growth – The Tablet
Increase brand awareness in Ireland and grow subscription numbers for The Tablet, a niche weekly publication covering current affairs, religion and social issues, published in London.
The Tablet
Publishing
Marketing Strategy | Market Research | PR | Digital Marketing | Audience Acquisition
Approach
Conducted reader research to define the existing audience profile and identify new audience segments
Built visibility through PR and media relationships in Ireland
Engaged parish and community networks to reach core audiences
Developed partnerships within religious and editorial circles
Led transition initiative to move print subscribers to digital subscriptions
Multi-channel promotion across print, digital advertising, events and direct marketing
Free-sample and trial offers through posters and leaflets, a win-back email campaign to lapsed subscribers, and anniversary print advertising
Outcome
Strengthened The Tablet’s brand awareness and subscription base in Ireland and established a more focused, insight-led approach to audience acquisition.
What the client says
“Cole Marketing has done an excellent job right through the past few years, and your contribution has produced outstanding results. It’s tough to find a marketing consultant who not only understands our business but can also sell it. You have that talent.”
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