Marketing Expertise.
Cole Marketing is led by Sharon Cole, a senior marketing consultant with 20+ years of experience spanning B2B marketing strategy, business development, market research and client leadership across Ireland, Europe and North America.
Sharon Cole
Sharon’s career has never sat neatly in one box, and that is precisely what makes her effective.
She has worked in publishing, technology, professional services, healthcare and membership organisations. She has led international marketing programmes, managed global events, built commercial partnerships, conducted market research and supported business development at senior level.
That breadth of experience allows her to look beyond marketing tactics and focus on what organisations are ultimately trying to achieve: growth, engagement, clarity and results.
A career built across marketing, business development & client leadership
Sharon’s experience spans Ireland, Europe and North America.
Her career began in London with EMAP Business Information, working on Middle East Economic Digest (MEED), a leading business intelligence publication covering the Middle East.
She went on to work with Pacific Data Products and Rand McNally Media Services, delivering pan-European marketing programmes and supporting global technology brands across EMEA.
Senior roles with Ardmore Direct and PHS Ireland, where she led a national client services team managing relationships with eir, Bank of Ireland, AIB, PTSB and Aer Lingus, further strengthened her expertise in business development, client leadership and commercial growth.
Since founding Cole Marketing, she has worked with clients including Irish Funds, Ocuco, Tangent Trinity College, The Tablet, PACIV, HSE, and HCP Associates in the United States.
Sales pipeline generated for a global SaaS client.
Conference return
Increase in marketing qualified leads achieved for B2B clients.
Qualifications & credentials
Sharon holds a recent master’s in digital marketing with First Class Honours (2024), alongside postgraduate study in global marketing and current certification in generative AI and Salesforce, keeping her practice grounded in the latest thinking on digital strategy, AI and data-driven marketing.
MSc Digital Marketing, First Class Honours (SETU, 2024)
Postgraduate Certificate in Global Marketing, Distinction (DCU)
BA French & Italian, 2:1 (University College Cork)
Generative AI Certification (Inventium.ai, 2025)
Salesforce Ranger
How Sharon works with clients
Insight before activity
Every engagement starts by understanding the market, the customers and the stakeholders. Direction comes from evidence rather than assumption.
Senior thinking, hands-on delivery
Strategy and execution come from the same person, whether that is a defined project, an interim brief or an ongoing fractional role.
Measured on commercial outcomes
Work is judged against what the organisation is ultimately trying to achieve: growth, engagement, clarity and results.
